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Employer branding is a triumph of rhetoric over reality, according to Workthing's new survey of HR managers in the UK
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Whose job is it anyway?
The vast majority of the senior HR managers participating in the survey stress, in principle, the strategic importance of Employer branding
to their business, but unclear lines of ownership and lack of involvement are holding HR back. more »
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The brand wagon derails
Employer branding is a triumph of rhetoric over reality, according to Workthing's new survey of HR managers in the UK. Unclear lines of
ownership and lack of involvement are holding employer branding back. more »
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 Nestlé's employer brand is now all about people. Everything candidates are given has a bit of quirk - so they'll start to think 'I didn't
know those Swiss bods were like that'.
Nestlé UK's Head of Recruitment, Fionna Alcorn, on how the Kit Kat company completely changed its employer brand. more »
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New to employer branding?
It may have borrowed the term 'brand' from marketing speak, but employer branding is still all about people, so right at home in HR. If your
company has just jumped on this particular brand wagon, don't be put off - use this fact sheet to start building your brand. more »
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Employer branding checklist
Workthing has devised a printable self-assessment checklist to help HR managers assess the effectiveness of their corporate careers site. Download pdf » |
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The word on the web
Marketing trying to muscle in on 'your' employer brand? Not sure how to measure it? Want to learn from the 'best'? Take a look at the best
of online recruitment-related articles. more »
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The word from Workthing
"In our work building corporate recruitment systems for major UK companies, the number one problem HR managers consistently tell
us they have is finding talent to fill your positions. Yet with some 6.3m people using corporate careers sites to search for jobs, it does
seem that the corporate careers site is a missed opportunity to tap talent online. If HR managers are serious about targeting talent online,
then learning and building on careers site best practice is fundamental to their success."
Bill Shipton, Commercial Director, Workthing
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Workthing research on employer branding:
Shows that, while 76% of UK firms have used corporate careers site to recruit people online, a combination of poor candidate careers
information, lacklustre look and feel, and sites that are just plain hard to use are putting candidates off. It is currently common practice
among UK careers sites to:
- give candidates information about the history, location, and financial performance of the firm
- produce a site with a corporate look and feel
- let candidates search for jobs, but not apply for them online (just 42% of corporate careers sites allow application online)
Best practice, however, means your careers site captivates, convinces and captures top talent online.
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Employer branding
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| Workthing regularly holds seminars in conjunction with some of the top brand name employers. Sign up to be notified when our next seminar is to be held. |
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The Workthing E-Recruitment Study 2003 contains the views of 2,000 UK internet users and 250 senior HR professionals.
Read more » |
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