|
|
 |
|
Getting up close and personal - recruitment systems are not about the records they keep, but the candidate relationships they help you to build.
Candidate relationship management (CRM) - using your recruitment system to build candidate relationships - has customisation, communication and candidate care at its core. So how does it work in practice?
|
|
Laying down the law
For recruiters wondering how data protection rules restrict this field of recruitment, we sum up how you can - and can't - use candidate records to help build relationships with potential recruits and offer eight principles of data protection. more » |
Remember that individuals have the right to request access to any notes you make on them in an interview - and recruiters are bound by law to comply |
|
|
Relationship builders
Nestlé UK, Compass Group UK & Ireland and Tesco outline their strategies and share their approaches to CRM. more »
|
|
"How would I sum up our approach to CRM? Trying to put ourselves in the candidate's shoes"
Fionna Alcorn, head of recruitment, Nestlé UK
|
|
|
|
Courting the candidate
The creator of the concept, Alan Whitford, outlines how candidate relationship management works and guides recruiters through the best steps to take.
more »
|
|
How healthy is your relationship?
Here's your chance to turn the tables on the test vendors. Workthing has developed a Screener Scorecard to help recruiters assess the different offerings and responses from different test vendors. To download the scorecard in print
friendly PDF format, click here »
|
|
|
|
|
The word from Workthing
"Candidate relationship management (CRM) refers to the way your organisation manages the candidate throughout the entire recruitment process. It may sound complex,
but can be as easy as flicking a switch. A good recruitment system should, at the very least, improve the speed and ease of your candidate response, allow you to segment and
target key candidate groups, and tailor your messages, as you require. It is a company's recruitment philosophy rather than their recruitment technology that restricts their candidate
care. In other words, it's how you see the candidate - as a person or a profile - that will determine the success of your CRM."
Bill Shipton, commercial director, Workthing.com
|
|
|
|
CRM in short:
- Borrows theory and techniques from customer relationship management
- Is based on the belief that quality candidates will go 'cold' or turn to competitors if left unattended
- Uses recruitment systems to make the candidate experience as personalised as possible
- Typically involves targeting key candidate groups, tailored emails and e-zines, and even personalised candidate pages
- Is not as complex as it sounds - a good recruitment system makes 'personalisation' a matter of minutes
|
|
|
|
|
Candidate relationship management
|
|
|
|
| Workthing regularly holds seminars in conjunction with some of the top brand name employers. Sign up to be notified when our next seminar is to be held. |
|
The Workthing E-Recruitment Study 2003 contains the views of 2,000 UK internet users and 250 senior HR professionals.
Read more » |
|
|
