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What kind of careers information do candidates really crave? Are corporate career websites currently meeting these needs?
Workthing's recent research provides some critical answers on content.
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Good intentions, wrong direction - Workthing's E-Recruitment Study 2003
Showing site improvement - Workthing's Careers Site Benchmarking Study 2003
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Good intentions, wrong direction
Workthing's E-Recruitment Study 2003 has found that, while careers site content has come on leaps and bounds, it's not always what candidates
want or need when making choices about their career:
Good intentions...
Typical types of careers information to be found on corporate careers sites:
...wrong direction
Just not the kind of information candidates crave:
| What job seekers want: |
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What corporate websites offer: |
| Evidence of a secure financial footing (94%) |
BUT |
Only 37% talk about company financials and corporate performance |
| Good career prospects (92%) |
BUT |
Just 29% talk about career progression |
| Competitive salary and benefits (90%) |
BUT |
Too few - 43% - discuss employee benefits |
Showing site improvement
However, Workthing's updated Careers Site Benchmarking study shows some improvement - while some sites surveyed stayed static year-on-year, several in the study had improved candidate information:
Key content
criteria |
For example... |
Improvement year-on-year |
| Offering insight into company |
Make sure you offer candidates information on 'what it's
like to work there'. |
Safeway have added a '24 hours in the life of a store'
section, improving the information on what it's like to work
there |
| Job ad info |
Don't just offer job title and location, but give candidates
information on what the job actually requires and involves. |
Orange has doubled the vacancies listed, and lets candidates see
a 'taster' of each job, and then decide if they want to
click for more job description information - although they still
do not state salary. |
| Contact info for company |
Make sure candidates can contact you - eg via 'offline
communication' eg a tel number, or even just an email address |
GSK now offers global candidates a choice of tel no.s to reach their
country area recruitment office - previously, they offered US
contact no.s to candidates searching for UK jobs |
| Content for which candidate groups? |
If you offer content that suits only graduate applicants, you could
be missing out on more experienced hires. |
Astra have added email alerts for all vacancies - in the past
email alerts were just for graduate positions |
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About the research
The Workthing E-Recruitment Study 2003 explored and compared the Internet usage and perceptions of online job seekers and FTSE 250 HR
Directors. The full research findings are available to purchase from BT Click and Buy for £195. Click here to purchase
What's the word on the web?
We've surfed the web so you don't have to - find out what others have been saying about corporate careers site success.
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A question of content
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| Workthing regularly holds seminars in conjunction with some of the top brand name employers. Sign up to be notified when our next seminar is to be held. |
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The Workthing E-Recruitment Study 2003 contains the views of 2,000 UK internet users and 250 senior HR professionals.
Read more » |
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