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Turning online talent on or off? More and more UK companies are turning on corporate careers sites to help attract talent online,
yet in doing so may turn candidates off.
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Tesco sets the tone
It's not just what you say it's the way that you say it; Kate Aspinwall, resourcing manager for Tesco, outlines how the new and much talked-about Tesco
career site 'Debut' is changing how it talks to graduate candidates. more »
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'Usability' challenge
Ease of use - aka 'usability - is the ultimate test for turning on talent. Your careers site may look the part, and may come complete with all the content
candidates need, but without ease of use, your web efforts go to waste. Here, 'usability' experts explain how to keep your careers site easy to use. more »
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Think of the user journey like baseball - three strikes and you're out - if the candidate
1) can't find the site easily,
2) can't find the jobs easily and
3) can't apply easily, they're gone. |
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The word on the web
We've selected the best advice in the online HR press, outlining the 'pulling power' and pitfalls of corporate career website recruitment. more »
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Site savers checklist
Workthing has devised a (printable) self-assessment 'site savers' checklist to help HR managers assess the effectiveness of their corporate careers site. Download pdf » |
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...while careers site content has come on leaps and bounds, it's not always what candidates want or need when making choices about their career |
A question of content
What kind of careers information do candidates really crave? Are corporate career websites currently meeting these needs? Workthing's recent
research provides some critical answers on content. more »
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The good, the bad, and the 'unsitely'
Workthing's updated Corporate Careers Site Benchmarking Study found little improvement in the 25 FTSE 250 sample of corporate careers sites over the past 12 months... more »
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The word from Workthing
"In our work building corporate recruitment systems for major UK companies, the number one problem HR managers consistently tell us they have is finding talent to fill
your positions. Yet with some 6.3m people using corporate careers sites to search for jobs, it does seem that the corporate careers site is a missed opportunity to tap talent online.
If HR managers are serious about targeting talent online, then learning and building on careers site best practice is fundamental to their success."
Bill Shipton, Commercial Director, Workthing
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Corporate careers sites - what's needed?
Workthing research shows that, while 76% of UK firms have used corporate careers site to recruit people online, a combination of poor candidate careers information, lacklustre
look and feel, and sites that are just plain hard to use are putting candidates off. It is currently common practice among UK careers sites to:
- give candidates information about the history, location, and financial performance of the firm
- produce a site with a corporate look and feel
- let candidates search for jobs, but not apply for them online (just 42% of corporate careers sites allow application online)
Best practice, however, means your careers site captivates, convinces and captures top talent online.
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Corporate careers site
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| Workthing regularly holds seminars in conjunction with some of the top brand name employers. Sign up to be notified when our next seminar is to be held. |
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The Workthing E-Recruitment Study 2003 contains the views of 2,000 UK internet users and 250 senior HR professionals.
Read more » |
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